I love to surf. I love to design.  

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I studied Product Design and work as an Art Director. After years of creative work and spending every free minute in the water, I felt the need to bring these two passions together and start building my own boards. The strongest drive came from the desire to try what I couldn’t find or afford.
 

Through traveling and experimenting with different boards, I discovered the endless possibilities of expression in the water. I realized that adapting to a board is not a limitation, but an opportunity to expand one’s horizons.

​Every board is part of the same surfing experience, yet it defines how we express ourselves on a wave: it can either support or hinder our intentions, reflecting how we interact with the surface of the water.

​However, it is essential to be honest with oneself about one’s skills and level: a board alone will not change your surfing.​

My vision of surfing moves away from athletic performance and the pursuit of technical results, becoming instead a form of expression between humans and nature, grounded in style, creativity, fluidity, simplicity, and line.

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Building a board for everyone is not my goal.

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I am interested in translating an individual’s desire, guiding and involving them in a functional project.​

In my work, design principles shaped by my education coexist with others driven by personal taste. Shaping becomes a meditative process, where artwork and functional object meet. Crafting objects entirely by hand, at their own pace, and in contrast to mass production, is a deliberate choice.

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Personal and individual solutions rather than universal ones. Unique and evolving models rather than large-scale, modular production. Less technology, more ideas and creativity. Openness to ambiguity and contradiction. Acceptance of imperfection as added value.

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The board, seen as a unique object, becomes an extension of our identity and a way to authentically engage with the flow of nature.

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Claudio Fina